Wikipedia defines the American Dream as “a national
ethos of the United States, a set of ideals in which freedom includes the
opportunity for prosperity and success, and an upward social mobility achieved
through hard work.”
Its potential is fully realized through
entrepreneurship, the art of starting up and/or growing a business entity while
managing and assuming the risk and reward associated with it.
Since the start of the Great Recession, the
American Dream has been on the rocks. Although entrepreneurship continues to
drive our economy and the development of start-ups and small businesses is
moving at a tepid pace, it’s nothing like the explosive growth that our economy
saw in 2006 and before. Risks aren’t being taken as they once were for various
reasons.
Some folks, though, are taking big risks and making
good on them on our soil or with our assets. But, they are not of our
nationality. Our neighbors to the north are fulfilling their version of the
American Dream, maybe a Canadian Dream or a North American Dream, and reaping
the rewards.
Over the past few years, after many more trying to
crack the Canadian market with only moderate success, we’ve seen many clients
and interested parties from across the border come to the factory to develop
new products and business lines. Now, our largest client is from Canada and we
have a few more that now rank among our biggest customers. They are making the
investments in the entire product life cycle that Americans once did with vigor
and some are taking on even greater entrepreneurial endeavors than most
Americans would dare.
Our observations about the Canadians are not
anecdotal in nature. We are not alone in such experiences.
There are reasons that the Niagara County Center
for Economic Development is focusing their marketing and business attraction
efforts to the north. That’s where the money is. That’s where the movers and
shakers are. NCCED understands that Canadian money will lead to American money.
There’s a reason that a New York Times study in
April of this year found that America’s Middle Class was no longer the richest
in the world. Our long held grip on that rank has slipped and we have been surpassed
by none other than Canada. A recently as 2010 our nations were tied in middle
class wealth.
It’s obvious that in this new economy, this new
world, the Canadians know how to – and can – live out their dreams.
But why are they doing so well while we are
faltering? For brevity’s sake, here are 2 major reasons:
Access to
capital: This could be the most significant driver behind the shift. You
can’t make money without money. Those who want to start or grow a business need
cash but most don’t have it. So, to make good on their dreams they need to
borrow it. It used to be that Americans had easy access to small business
loans. Those days are long gone. Since the turn of the century, small business
loan volume has fallen 14% while microenterprise loans (under $100,000) have
plummeted 33%. It’s not for the lack of demand: More than 40% of small business
owners have said that they needed a loan within the past 2 years but could not
obtain one. It’s a different story in
Canada where business lending rose 9% last year alone. Canadian banks issued almost
$200 million in small business loans in just the first 5 months of 2013 (those
are “American” numbers!).
Stability of
public policy: There is some semblance of regulatory and policy stability
up north. Canadian entrepreneurs are operating in a system of governmental
knowns. American business owners, on the other hand, are confounded by an
ongoing onslaught of unknowns. From the economic collapse under the Bush
Administration’s watch to the various nuances of Obama’s health care reform,
EPA rules changes and more, potential or new entrepreneurs can’t adequately
plan for the future because the rules of the game seem to change on a weekly
basis. It’s bad enough one has to plan for changing competition and marketplaces,
but American businessmen must also account for their very nation changing. In
Canada, investors know what they are getting and how what to expect over the
short and long term.
Canadian entrepreneurs are succeeding because they
are able to operate their enterprises in an economic system we once enjoyed,
one where the private sector (banks) and public sector (federal government)
were interested in creating and nurturing success.
If American decision-makers and policy-makers are
even remotely interested in revitalizing the American Dream, there’s a lot they
can learn from our friends to the north.